That headline is of the man-bites-dog variety, but it's something I like to see. A Masters athlete got a sponsor. It probably helps that he's a three time Olympic gold medalist, but Rowdy Gaines is now in his 50s and he received a sponsorship from blueseventy, which makes swimskins and wetsuits. Gaines is a devoted Masters swimmer. He set a couple of records at the recent U.S. Masters Swimming Short Course National Championship in Fresno, Calif. He also handled some announcing duties at the event. "I have been involved with this great sport for 35 years," Gaines said in a press release announcing his deal with blueseventy. "It is amazing what blueseventy has brought to swimming. I am so proud to be a part of a company that thinks of the athlete first, both young and old." It sure seems like blueseventy is thinking of young swimmers and Masters swimmers. I hope other advertisers begin to understand that all the Masters athletes out there are a big, rich market. Take a look at blueseventy's Web site by clicking here.